Joining amid a comprehensive overhaul for the 2023 NYC Marathon, I led a newly formed creative team in defining and producing every aspect of the event. From crafting captivating pre-race campaigns to designing immersive Javits Center experiences and seamless 26.2-mile branded and sponsored course signage. Overseeing a team of editorial, video, photo, and design/animation & production, I navigated intricate timelines and complex sponsorship integrations to deliver a completely new and celebrated 2023 NYC Marathon.