NICKMUSIC Brand Creation
Case Study
The comprehensive launch of Nickmusic, a completely new 24-hour music network (via MTV Hits takeover), demanded the ground-up creation of its entire brand identity – starting with the name and logo – along with its development strategy, brand voice and style guide, marketing, and cross-platform content (linear, web, social), all achieved with the acquisition of necessary music talent and Nick IP in a record seven-month timeframe from start to launch.
The content programming team requested blocks as required to populate the cable menu
A custom font was created to infuse playfulness in our tune-in information
In addition, since the channel was not ad-supported our goal was artist awareness and deeper dive into content, so we could bolster relations by helping to drive their album and concert sales.
And…from 2016 to 2023
This Brand package was so successful that it is still in use, even after I left
The brand guide and asset library, animations and visuals continue to be adapted and utilized for international markets and channels, 8+ years later across continents
And still completely ON BRAND
