First Tee began in 1997 as a partnership among the LPGA, the Masters Tournament, the PGA of America, the PGA TOUR, and the USGA to make golf affordable and accessible for all children. I was was contracted to create a full rebrand and defined aligned to develop a strategy to engage youth and speak to youth at their level. Creating a major overhaul and brand expansion bringing color, life and joy for the sport. This rebrand included a full logo development, all new editorial voice and visual branding for activations, promotions and communications